Search Engine Optimization (SEO) is the practice of enhancing a website’s visibility on search engines like Google. By optimizing various elements—such as keywords, content quality, site structure, and backlinks—webmasters aim to improve their rankings in search results. Effective SEO involves both on-page and off-page strategies. On-page SEO focuses on optimizing content and HTML source code, ensuring that it is relevant and valuable to users. Off-page SEO, on the other hand, involves building credibility through backlinks from other reputable sites.

With the digital landscape constantly evolving, staying updated on SEO best practices is crucial. Factors like mobile optimization, page load speed, and user experience increasingly influence rankings. As search engines use complex algorithms to determine relevance and authority, businesses must adopt a holistic approach to SEO, incorporating technical, content, and social strategies. Ultimately, effective SEO not only drives organic traffic but also enhances brand visibility and user engagement.